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Portrait of Christina O'Beirne

Profile

Christina is an associate in the commercial, IP and IT team in London. She advises on commercial contracts including agency, distribution and supply agreements, as well as sponsorship agreements and franchising structures. In addition, she regularly provides support for UK and international clients on licensing, transfer of intellectual property and the commercialisation of ‘soft’ intellectual property rights. She has worked with several different technology start-ups and apps and is a mentor for a London-based edtech start-up.

An active member of the firm’s technology sector group, Christina also has experience spanning the retail, education and sports sectors. She enjoys advising international consumer products businesses, including those in regulated industry sectors such as e-cigarettes, beverages and caffeinated goods, on domestic and EU regulation including packaging, labelling content, e-commerce, consumer law and advertising restrictions.

She joined Penningtons Manches in 2017 from another leading City law firm and has completed several secondments to large technology and broadcasting organisations where she worked closely with the legal teams, advising on digital media, software licensing and advertising matters. 

Recent work highlights

  • Acting for an international consumer goods company on a range of advisory work relating to e-cigarette product regulation, marketing, logistics and supply chain management.
  • Assisting a large cloud hosting provider with contract negotiations and IP related queries.
  • Representing a large high street and e-commerce retail brand on consumer issues, sales and prize promotions, pricing and implementation of multi-channel marketing campaigns.
  • Acting for a popular restaurant brand on the restructuring of certain parts of its franchisee network.

Penningtons Manches LLP

Penningtons Manches LLP is a limited liability partnership registered in England and Wales with registered number OC311575 and is authorised and regulated by the Solicitors Regulation Authority. San Francisco is an associated office.

Penningtons Manches LLP