Who were the travel sector winners and losers in 2009? It is fair to say that this last year has presented some 'interesting' challenges for certain sectors of the travel industry. As in any economic downturn some companies are able to adapt and prosper whilst others struggle to compete. Earlier this year, an IPK International survey suggested that 40% of Europeans were likely to change their travel plans because of the economic climate and that this would result in more domestic travel, shorter trips, and a preference for cheaper destinations. Sadly some companies have found it difficult to cope with these changing travel trends as evidenced by some PricewaterhouseCoopers research which indicates that the rate of travel company insolvencies was 13% higher in the first nine months of this year than the same period in 2008. The current forecast for ski holiday bookings and early Summer 2010 bookings is also less than favourable so the travel industry continues to face very real challenges. So, as we approach the end of 2009, who are the obvious winners and losers from the UK travel market for this year? The winners Non-Eurozone countries: With anti Eurozone sentiment still strong, countries such as Turkey, Egypt, Thailand and the USA have emerged as some of the most popular countries for UK travellers. Gap year/adventure holiday suppliers: There has been a notable increase in gap year/adventure travel type holidays this year, primarily because there are fewer places available at universities and also fewer graduate opportunities due to the downturn. A greater number of potential graduates have therefore taken the opportunity to take a year out. UK staycations: UK based holiday resorts, such as Butlins, have registered a significant increase in profits as a greater proportion of British holidaymakers holidayed in the UK to save money. The losers The Eurozone countries – fewer British tourists are travelling to these destinations because of the strength of the euro against the pound. Flyglobespan - the Scottish airline went into administration on 16 December 2009, throwing Christmas holiday plans for thousands of holidaymakers into chaos. British Airways – the airline is set to lose £600 million in the current year after posting a record loss of £400 million in the 12 months to March 2009. One of the main reasons for its current difficulties is the reduction of company-sponsored business travel. According to one analyst, the proposed 12 day strike may cost the airline a further £300 million. Ski companies – there was a 6% drop in the snow sports market last season despite the excellent snow conditions. It is envisaged that these numbers will fall again this year as holidaymakers stay away because of the cost implications, particularly in the Eurozone Alps. This situation is likely to be further exacerbated by the unfortunate timing of the BA strikes. To find out more, please contact Mark Lee |