British men’s footwear brand Base London, a client of the Penningtons Manches retail team, has won a coveted 2016 Queen’s Award for International Trade.
Base London is one of a few select businesses to be awarded the UK’s highest accolade for business success in this special year when the Queen celebrates her 90th birthday. The Award has been received in recognition of growth and success in international trade over the previous three years.
The company was launched in 1995 with a vision of introducing quality, trend-led branded footwear to the British market. At that time the choice of branded footwear options available to consumers was relatively narrow with the market then dominated by high street chains at one end of the sector and designer brands at the other. Today, Base London is sold through 20 countries with global sales of over £10 million.
Commenting on its win, Base London chairman, David Conibere, said: “Since the launch of Base London we have passionately flown the flag for the great work delivered by the UK in terms of contemporary men’s footwear. To have our efforts recognised by Her Majesty The Queen is not only thrilling for everyone at Base London but to receive the Award in the year that Her Majesty celebrates her 90th birthday, and the same year that Base London notches its 21st anniversary, is the icing on the cake.”
Penningtons Manches partner Rachael Barber said: “We have worked with Base London for a number of years and are proud and delighted that its success in building a globally acclaimed brand has won the recognition it so truly deserves. Base London’s achievement acknowledges the importance of the international market for footwear and the power of British brands abroad. The Queen’s Award is a globally recognised accolade that positions Base London as one of the world’s leaders in footwear design and desirability."