Media and advertising

The media industry is diverse, rapidly evolving, and presents particular challenges. Media businesses need specialist legal support to help them exploit new technologies and protect their rights and commercial interests.

Our team advises a wide range of clients in television, new media and publishing. We prepare and negotiate agreements on rights acquisition and exploitation, including development and commissioning agreements. We advise clients on the commercial aspects and structure of their deals, based on our knowledge of the industry.

Businesses in all industries need advice on their advertising contracts and campaigns, to ensure that they achieve the best media exposure while complying with the law. We frequently advise on the rules concerning both offline and online advertising. Our team's experience ranges from print-based advertising to electronic direct marketing, and we cover consumer protection laws as well as CAP code compliance. We also advise on sponsorship and event management agreements.

Our media clients include internet television companies, publishers, producers and artists. Our advertising clients include agencies and well-known brand owners, as well as SMEs. 

Media and advertising expertise at a glance:

  • advertising agency agreements
  • book, journal, magazine and partwork publishing
  • company secretarial services and corporate governance advice
  • computer game publishing
  • film, television and literary options
  • format, brand, technology and rights acquisitions from third parties
  • immigration advice including work permits and visas for key talent
  • international TV format and programme licences
  • internet and new media issues
  • review of advertising campaigns for compliance with CAP codes and consumer protection law
  • review of direct marketing activity for compliance with Data Protection Act and DMA code
  • rights clearance for advertising campaigns
  • software and hardware sales and licensing
  • sponsorship, endorsement and product supply deals 
  • talent and other professional services arrangements
  • TV productions and co-productions